Transform magazine has long turned its sight on the excellent branding and creative work across Australia and New Zealand. Previously recognised as part of the Transform Awards Asia-Pacific, this year, we have shone a...
Articles
Transform Awards ANZ announces shortlist
Transform magazine has long turned its sight on the excellent branding and creative work across Australia and New Zealand. Previously recognised as part of the Transform Awards Asia-Pacific, this year, the spotlight h...
Sydney’s Inner West Council gets reflective with new identity
Following a merger of three councils in Sydney’s Inner West district, a new identity was required to unify the region. The newly formed Inner West Council wanted to reflect the area’s vibrancy, creativity and diversit...
Peer perspectives: Royal Botanic Garden
Sydney’s historic Royal Botanic Garden worked with agency Hulsbosch to unveil a punchy campaign to help build brand awareness for the site. New York-based consultancy C&G Partners’ Jonathan Alger shares his though...
Australian Space Agency’s new logo draws on Australian skies to build brand identity
The new Australian Space Agency logo shows how great concepts can lead to good quality logos and strengthen a brand’s identity. The Australian Space Agency wants us t...
Putting Tasmania's West Coast on the map
Australia’s southernmost state is best known for its wildlife, largely due to the popular Looney Toon named after the eponymous Tasmanian devil. Beyond wildlife, the current population of 520,000 plus residents call a...
Around the world in three place brands
This month, place branding made news around the world as three major projects celebrated the unique nature of cities, regions and nations. We highlight stories from Ireland, Australia and the UK...
Purple sphere inspires safety and flexibility in insurance company rebrand
“We saw this brand review as a significant opportunity to reaffirm and align to our purpose by telling the IAG story more clearly, and to develop a simple, flexible visual identity,” says Brent Smart, CMO of Insurance...
Australian cosmetics brand Jurlique launches brand campaign
The beauty industry is changing. Driven by the proud heritage of skincare brands such as the Body Shop and Neal’s Yard Remedies, as well as increased consumer awareness about the ethics behind beauty products, global...
Timeline: Woolworths
Woolworths has a long history in Australia and remains popular today. Its brand has changed remarkably little over the past 93 years. Its focus on fresh food, quality products and its Australian heritage remains stron...