• Transform magazine
  • October 19, 2017

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Articles

Lantern brands classical music streaming service, Primephonic

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Invented in 1877 by American businessman Thomas Edison, the sonograph allowed live sound to be recorded and played back for the first time in history. Although rudimentary, constructed from a cylinder and tin foil, Edison’s d...

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Five minutes with David Ciccarelli

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From humble beginnings in a studio-cum-flat to presiding over an $18 million growth investment by Morgan Stanley Expansion Capital in July 2017, the founder and CEO of voiceover marketplace Voices.com, David Ciccarelli, has m...

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Opinion: How can audio brands go beyond the 'bing bong?'

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Audio branding should go beyond the 'bing bong,' says Roscoe Williamson. How can companies learn from the past and from their own sectors to craft a sonic logo that stands out? L...

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Start the music

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Music has traditionally been a secondary consideration for brand managers and agencies. Audio branding is changing that. Steve Keller, CEO of iV2 audio branding shares key insights on the value of music, sound and audio brand...

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Chocolate and audio branding

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While there is a general awareness of the potential for brands to better engage with the public’s senses in order to optimise engagement, there is still a lack of understanding among organisations with regards to harnessing t...

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UBS shares strategic transformation

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Financial services firm, UBS, has announced a new and unconventional brand relaunch. The strategic transformation includes a new brand design, tone of voice and a sonic logo. The...

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North American branding work to be recognised

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As a region, North America has a diverse branding industry. Its strong history in advertising makes the US a world leader in creative, yet the nation is still undergoing an evolution in terms of integrating strategy into this work. However...

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Audio branding professionals to meet in Berlin

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Brand identity and communications go beyond what can be seen with the eyes. Sound is just one of the multisensory tools now used by brands to create a deeper and more nuanced communication with their audiences. The Hamburg-based Audio Bran...

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Sight loss charity seeks audio logo

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Sound has long been critical to the way that consumers experience brand. Humming the Coca-Cola sound-byte in your head will likely conjure up images of red lorries, Santa Clauses, and various other snippets of The Coca-Cola Company iconogr...

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Transform Asia Pacific Conference to take place 19 November

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In June, brand and communications professionals descended on Dubai for a half-day conference discussing rebranding, brand development and repositioning. The next Transform event, the Transform Conference Asia Pacific, will take place in Ho...

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@transformsays

Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi