• Transform magazine
  • December 12, 2018

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Articles

British shirtmaker reexamines brand, design and international strategy

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India’s prominence in manufacturing has had an unintended, yet powerful, impact on one of Britain’s premium shirtmakers. The Pink brand, which has operations worldwide and a headquarters in London, manufactures its signature p...

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Winners of Transform Awards Asia-Pacific celebrated in Hong Kong

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At this year’s Transform Awards Asia-Pacific, the majority of projects considered by the judges have taken into account all the various touchpoints, platforms and media that contribute to a better communication of a brand’s po...

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Rugby rebrands help sport reach new audiences

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In 2014, the IRB – the world’s governing body for rugby – renamed to World Rugby and unveiled a stylish rebrand that combined a ‘W’ with a rugby ball shape. Four years later, changes to rugby's branding on the regional and glo...

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Clear communications on flavoured water brand packaging

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The focus on flavoured and sparkling waters is not disappearing anytime soon. With LaCroix taking off in the US and flavoured waters on the rise in many countries, drinks producers are finding it an opportune time to introduce...

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Transform Awards Asia-Pacific showcases best in brand

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Earlier this year, Air Tahiti Nui released a new brand, with Superunion, that saw the Polynesian favourite finally develop its own identity. Also this year, Sri Lankan supermarket Keells turned its lackluster warehouse-like sh...

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Ice, snow and celebration at Beijing 2022 emblem unveiling

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Olympic branding is often reliant on language and typeface design to convey a message. The upcoming Winter Games in PyeongChang reflect this as the city’s Olympic logo is a stylised rendering of two Korean characters. With the...

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Spotlight on Konica Minolta

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The future of the workplace will be a fluid, digitally-connected, adaptable space. But to facilitate that, IT services will have to change too. Konica Minolta, through Workplace Hub is taking the first steps into changing the...

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Everest expedition is opportunity for brand and for history

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Summiting the highest mountain on Earth has always been a perilous endeavour. But now, melting glaciers and high levels of foot traffic present more challenges to climbers. Even this...

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Shortlist for Transform Awards Asia-Pacific 2016 announced

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The shortlist for the third annual Transform Awards Asia-Pacific has been revealed, with the calibre of submissions this year suggesting a real breadth of quality across the region....

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Tokyo embraces transparency in selection of new Olympic emblems

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Emerging from the controversy surrounding its initial logo, the Tokyo Olympic Organising Committee rebounded in fine form. The new logo for the 2020 Olympic Games was selected yesterday by popular vote in Japan....

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.@Microsoft updates design of app icons, allowing users to focus on each application’s use and not its branding 👇… https://t.co/BoYw8aeNdp