Dragon Rouge and Sixième Son discuss their work for Petronas and examine value of audio branding and how it can improve an organisation's positioning Sonic b...
Articles
Shortlist announced for Transform Awards Asia
Transform magazine is proud to announce the shortlist for the 2020 Transform Awards Asia, which celebrates the transformative power of rebranding and brand development....
Transform Awards Asia-Pacific opens for entries for 2020
The sprawling Asia-Pacific region reaches from the sands of Sydney to the high-rises of Shanghai, and everywhere between. The Transform Awards celebrates the best in rebranding and brand development across this region...
Winners announced at 2019 Transform Awards Asia-Pacific
For its first five years, the Transform Awards Asia-Pacific was held in Hong Kong. This year, representing a greater swathe of entries from across the region, and from mainland China in particular, the awards is makin...
Insights: From Asia to beyond, through upstream creativity
Asian brand owners are benefitting from an increasingly sophisticated understanding of the power of branding. Jolin Guan discusses changing approaches to creativity A...
Insights: Building brands in the age of Asia
The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes....
Transform Awards Asia-Pacific 2019 shortlist revealed
This year’s Transform Awards Asia-Pacific shortlist fosters diverse identities and excellence across the region, with over 30 categories across a broad range of industries. The 2019 shortlist represents the best in br...
Tokyo Olympics branding progresses with 500 days to go
With just under 500 days to go until the opening ceremony of the Tokyo Olympics in 2020, the brand development of the games is in full swing. The Tokyo Organising Com...
2019 Transform Awards Asia-Pacific open for entries
One of the most rewarding things to see in Transform magazine is a brand project that takes into account all the various touchpoints, platforms and media that could contribute to a better communication of a brand’s po...
Insights: Chinese brands’ naming strategies in globalisation
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Lab Brand was one of the winners It took 100,000 years for human soc...