• Transform magazine
  • June 16, 2019

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Articles

Music sets the stage for theatre company rebrand

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For most national arts companies, there is a logical home venue, a landmark of sorts to help attract attendees and build awareness. But, that model may preclude an audience beyond those already interested in theatre from atte...

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Name, place and identity in local theatre branding

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It’s a tale of two theatres. It’s the Kiln versus the Tricycle. It’s old versus new. It’s history versus future. It’s broadcast versus dialogue. And it’s not how the story of a rebrand is supposed to be told....

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The Arts Society rebrands with timeless aesthetic

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According to the Creative Industries website, in 2015 the UK’s cultural organisations contributed £27bn to the economy and created 642,000 sector jobs. This follows a general trend of growth in the arts and heritage sector –...

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Hull City of Culture

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In November 2013, the UK city of Kingston upon Hull, more commonly known as Hull, was bestowed the title of 2017 UK City of Culture. Some nominees, as well as the public at large, were surprised by the news. Yet this hasn’t s...

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Opinion – Nick Sims

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What is it that makes one brand stand out more than another? Why do some people drink Coke over Pepsi, visit Lisbon over Barcelona, or fly British Airways rather than Virgin Atlantic? With very little setting these things apart from one an...

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@transformsays

Opinion: @JohnnyTorrNesbi examines employer branding in the gulf region! How are Saudis keeping up? https://t.co/htgP1IAuF3
Hi @Tier1FXGlobal and Creatique, you've been featured in this week's #transformtuesday https://t.co/zftpG0nPTV https://t.co/ISJirACkng