Focusing on brand strategy, architecture and consolidation, BNY Mellon Investment Management delivered a rebrand that would clarify its relationships with its internal audience and with its clients. Brittany Golob rep...
Articles
PBS streamlines on-air assets for brand consistency, clarity
Public broadcasting has made an impact on the US entertainment and media landscape since 1969. In time for its 50th anniversary, the Public Broadcasting Service (PBS) has unveiled a rebrand with new on-air assets and...
Positioning and brand architecture of Disney+
Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and...
Playfulness meets elegance in Imogen Pullar Architecture’s brand
Melbourne-based architect Imogen Pullar was looking for a brand to reflect her playful personality. When she turned to Jac& for help, the design agency crafted a custom identity blending architecture and character...
LPAA rebrand introduces structural clarity and modernity
US-based firm Lamoreux Pagano Associates | Architects (LPAA) has announced a rebrand by Clockwork Design, introducing new clarity and a collaborative approach to evolve the old brand....
New ownership structure supported by renaming
Transforming itself from a more traditionally named architectural firm to one that is future-proof, digitally ready and employee-owned, the newly named Apt has unveiled a rebrand that is apt for a progressive professi...
Spotlight on Benoy
Boasting an impressive portfolio of brands, architectural firm Benoy is midway through celebrating its 71st year. How has the company transformed its previously inflexbile brand architecture to one befitting its globa...
Opinion: The art of FMCG brand architecture
Just like its more widely understood sibling – physical architecture – brand architecture is all about making things work. It’s about helping our brains to rapidly decode brands and products. And it’s about using desi...
Big leagues: Brand and reputation in the biggest sports on earth
The brand of a sports league can help build the reputation for the sport itself. How do leagues approach branding, licensing and business growth through design? Hassan Butt investigates...
Opinion: What impact do acquisitions have on brand architecture?
The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a comp...