Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...
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Brand in action: Fat Llama
Leading llama Who: Fat Llama and Koto DesignWhat: Digital borrowing marketplace Fat Llama is kind of like a llama. It’s a bit unusual, it’s whimsical and it’s hardwor...
Lightwave launches new series of ‘Smart’ animations
The ‘Smarts’ are the stars of Lightwave’s new online campaign, blending simplicity of style with the company’s hi-tech devices and applications. Stop-motion and famil...
Little llama called Larry stars in digital brand's new look
With a mascot called Larry the Llama, a neon coloured visual identity and a host of quirky, lovable animations, Fat Llama’s new rebrand is off to a spitting, woolly, camelid start....