• Transform magazine
  • April 21, 2018

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Articles

Rum and Captain Jack Sparrow part ways in new Bacardi launch

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Rum’s image as the alcohol of choice for pirates and troublemakers has prevented it from becoming a prestigious spirit, with premium rum only representing 15% of the total rum range....

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Mixed berries and fruit mix things up in cider category

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“The feedback that we’ve had on our [corporate rebranding] has surpassed our expectation. It has made a huge difference to how our business is perceived,” UK cider maker Westons’ head of UK sales, Geoff Bradman says of the re...

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Alcoholic soda introduces new brand flavour

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Crooked’s new brand is helping to innovate the alcohol sector by presenting a distinct feature of its new drinks. Global Brands has launched a new range of alcoholic sodas crafte...

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A single malt double act

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Whisky is one of those rare products that spans the pricing scale from the most affordable to the peaks of luxury. Designing packaging and branding for products from the same distillery, but those that reflect both ends of th...

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Brand experience: Jameson Distillery Bow Street

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Jameson wanted its new brand experience to offer more than a distillation of the distilling process. It layered immersive storytelling upon historical context upon a technologically advanced approach in order to craft somethi...

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Green houses for Sapphire distillery

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From Cuba to Hampshire, Bacardí has taken its environmental responsibility global. Its gin production process, based in England, is part of a strategic approach to design that reduces the company’s environmental impact. Hass...

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Guinness is good for you

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With 17 years of experience running TripAdvisor’s top-10 ranked Guinness Storehouse in Dublin, and 83 years of storytelling through advertisements, Guinness has just opened its first travel retail experience. The new Guinnes...

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Rebrands from the tap

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The food and beverage sector has seen numerous rebrands over the past few weeks. We look at three global rebrands in the alcoholic drinks sector, from a craft beer in the south of France to the international beer staple Heine...

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Peer perspectives: Samuel Adams

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One of the craft beers that started a revolution, Samuel Adams’ rebrand may also be revolutionary, but not in the way it intends, says Paul Taylor Project: Samuel Adams rebrand b...

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Whisky branding, distilled

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London has long been a gin city; an ale city. It wasn’t until 1964 that it started on its way to becoming a whisky city. Despite the vast network of whisky distilleries scattered throughout the British Isles, London is still...

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@transformsays

Winners of third annual Employer Brand Management Awards announced in London gala ceremony ➡ #EBMAwardshttps://t.co/ahpWYxFg3a
RT @_EmployerBrand: Thank you to everyone who attended tonight’s Employer Brand Management Awards! We had a great time celebrating the best…
Footwear and accessories firm @ALDO_Shoes reaches out to independent design company @wearecollins for its new brand… https://t.co/mUKIaigWwy