• Transform magazine
  • December 11, 2018

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Articles

BrewDog employs mythical creatures for beer launch

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BrewDog, the multinational brewery and pub chain based in Ellon, Scotland has brought out a new lager offering to take the place of the recently discontinued Kingpin. The new addition to the canned rage is called Lost Lager an...

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Tradition meets forward trajectory in Carlsberg's global rebrand

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When visiting the home of Danish beer Carlsberg in Copenhagen, its history, heritage and position in the world’s pantheon of lager is affirmed. The original brewery still stands near the centre of the Danish capital, proudly e...

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Islay distiller embraces heritage in new branding

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The small island of Islay off the west coast of Scotland’s 239 square miles are home to eight distilleries. One of Scotland’s five prominent whisky making regions, Islay often produces peaty, smoky whiskies unchanged by the ag...

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Havana Club reflects Cuban culture in new label

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Following a trend that has been flourishing in the gin industry, where companies reinvent their visual identities in order to stay current and relevant, the rum industry may be taking a step in the same direction....

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Badger brewer brings in new brand

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The badger has featured in stories, poems, films and fiction for centuries. Not least of which, the badger is the house symbol of Hogwarts’ Hufflepuff. It is also the mascot for the University of Wisconsin-Madison and plays he...

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Peter Dinklage teams up with Estrella for sun and brand strategy

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Beginning on a bicycle on an Amsterdam canal before travelling to a Dodge Charger in gritty downtown LA and then on to a boat by the sparkling city of Barcelona, a short film released by Estrella Damm seeks to capture some of...

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Rum and Captain Jack Sparrow part ways in new Bacardi launch

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Rum’s image as the alcohol of choice for pirates and troublemakers has prevented it from becoming a prestigious spirit, with premium rum only representing 15% of the total rum range....

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Mixed berries and fruit mix things up in cider category

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“The feedback that we’ve had on our [corporate rebranding] has surpassed our expectation. It has made a huge difference to how our business is perceived,” UK cider maker Westons’ head of UK sales, Geoff Bradman says of the reb...

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Alcoholic soda introduces new brand flavour

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Crooked’s new brand is helping to innovate the alcohol sector by presenting a distinct feature of its new drinks. Global Brands has launched a new range of alcoholic sodas crafted fr...

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A single malt double act

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Whisky is one of those rare products that spans the pricing scale from the most affordable to the peaks of luxury. Designing packaging and branding for products from the same distillery, but those that reflect both ends of the...

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