• Transform magazine
  • June 20, 2019

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Articles

United Airlines engages in gradual rebrand

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A company will often engage in a full-scale rebrand when it wants to reposition its audiences’ perceptions. For example, American Airlines rebranded in 2013 as it was emerging from bankruptcy and Frontier Airlines rebranded a...

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Norwegian introduces new 'tail fin heroes' for women's month

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International Women’s Month is held annually as a commemoration for all the accomplishments of women in the past and present. However, it also serves as a reminder of the progress still necessary in the fight for gender equal...

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Turkish Airlines partners with Imagination to launch experience identity

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Turkish Airlines is the largest carrier in the world in terms of passenger destinations, providing flights to over 300 places in over 120 countries. Now, alongside global creative agency Imagination, the airline is ensuring t...

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Five minutes with Pam August

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Renowned low-cost Canadian airline WestJet, has recently undergone a rebrand, focusing on its shift into a global brand. Pam August, director of culture activation at WestJet, talks to Communicate magazine about the rebrand a...

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#TransformTuesday: 13 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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Rewind: Monarch Airlines

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Once travel royalty, now defunct, how could Monarch Airlines have turned its nosedive around with a fresh approach to brand positioning? Timothy Ruthven, head of marketing innova...

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Work and wear

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When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

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Brand in action: Level

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Who: LEVEL and Brand Union What: International Airlines Group (IAG) has introduced its fifth airline brand, LEVEL, to join sister airlines, British Airways, Aer Lingus and Ib...

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Oh, the places you'll go

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Budget airlines’ brands have been built upon the destinations that they serve. How do the companies themselves work with partners in the travel and tourism trade to support each other’s communications and brand awareness? Amy...

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#TransformTuesday: 2 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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