• Transform magazine
  • May 21, 2018

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#TransformTuesday: 13 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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Rewind: Monarch Airlines

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Once travel royalty, now defunct, how could Monarch Airlines have turned its nosedive around with a fresh approach to brand positioning? Timothy Ruthven, head of marketing innova...

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Work and wear

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When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

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Brand in action: Level

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Who: LEVEL and Brand Union What: International Airlines Group (IAG) has introduced its fifth airline brand, LEVEL, to join sister airlines, British Airways, Aer Lingus and Ib...

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Oh, the places you'll go

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Budget airlines’ brands have been built upon the destinations that they serve. How do the companies themselves work with partners in the travel and tourism trade to support each other’s communications and brand awareness? Amy...

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#TransformTuesday: 2 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Brand profile: Malaysia Airlines

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With wreckage from the MH370 disappearance beginning to surface, Emily Andrews investigates whether or not the beleauered Malaysian flagbearer can regain its former good standing...

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Russian flight

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Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier in Russia,...

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Transavia places hospitality at the heart of its new brand

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Low-cost airline, Transavia, is looking to grow in size and become Europe’s leading airline in hospitality. It has rebranded with the help of two Dutch agencies, Mirabeau and Studio Dumbar. The new strategy has identified the hospitality o...

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Chinese airline fights back

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In China’s age of austerity, brands that deliver premium and luxury services are feeling the pinch. In a bid to appear modest, Chinese government officials are no longer eating extravagant meals or staying in luxury hotels. This has had a...

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@transformsays

Online marketplace and hospitality service @Airbnb launches new font across its entire platform and brand, called A… https://t.co/li2QrpxavT
Singer-songwriter @rihanna collaborates with prestigious chain of cosmetics stores @Sephora to launch interactive e… https://t.co/yOIq6zSUMd
London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/ariYFsgTtn