• Transform magazine
  • December 15, 2018

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Articles

Five minutes with Pam August

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Renowned low-cost Canadian airline WestJet, has recently undergone a rebrand, focusing on its shift into a global brand. Pam August, director of culture activation at WestJet, talks to Communicate magazine about the rebrand an...

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#TransformTuesday: 13 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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Rewind: Monarch Airlines

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Once travel royalty, now defunct, how could Monarch Airlines have turned its nosedive around with a fresh approach to brand positioning? Timothy Ruthven, head of marketing innovation...

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Work and wear

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When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

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Brand in action: Level

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Who: LEVEL and Brand Union What: International Airlines Group (IAG) has introduced its fifth airline brand, LEVEL, to join sister airlines, British Airways, Aer Lingus and Iberia...

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Oh, the places you'll go

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Budget airlines’ brands have been built upon the destinations that they serve. How do the companies themselves work with partners in the travel and tourism trade to support each other’s communications and brand awareness? Amy...

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#TransformTuesday: 2 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Brand profile: Malaysia Airlines

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With wreckage from the MH370 disappearance beginning to surface, Emily Andrews investigates whether or not the beleauered Malaysian flagbearer can regain its former good standing Som...

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Russian flight

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Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier in Russia, is ‘...

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Transavia places hospitality at the heart of its new brand

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Low-cost airline, Transavia, is looking to grow in size and become Europe’s leading airline in hospitality. It has rebranded with the help of two Dutch agencies, Mirabeau and Studio Dumbar. The new strategy has identified the hospitality of...

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@transformsays

Founders have an impact on their businesses beyond the bottom line. That had been the case with Sir Martin Sorrell… https://t.co/oAmCNJdpjA
Pete Hayes, co-director of @PB_Creative_Ltd, says designers are a pivotal part of the eco evolution – and they sho… https://t.co/qtclltz7yA
.@Microsoft updates design of app icons, allowing users to focus on each application’s use and not its branding 👇… https://t.co/BoYw8aeNdp