Articles

Armstrong, Earhart, Wright, Yeager, Gagarin; these are the names that pepper the history of human flight. For one company to make a name for itself, on an international basis, in the midst of those legends, is an achi...

For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local...

With aircraft livery, airport signage and digital touchpoints to consider, the implementation of a new airline brand can be a big task. When Virgin Blue completed its implementation of the new Virgin Australia brand, the airline cr...