• Transform magazine
  • October 20, 2017

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Articles

Work and wear

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When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

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Timeline: Walmart and Asda

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One of Walmart’s acquisitions, the UK’s Asda carries on under its own banner, 18 years after joining the Walmart family. Both brands grew from humble origins, but how have they evolved – together and apart – over the years?...

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Brand profile: Wacoal Europe

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Shaping a brand is like shaping a bra. It requires creativity, research, science and an understanding of the target audience. How has Wacoal shaped its brand to better represent women and, as a result, help shape its category...

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Brand experience: Giraffe World Kitchen

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For Giraffe World Kitchen, a change in ownership prompted a change in brand and brand experience. How has the restaurant attracted a new audience while remaining relevant to its loyal customers? Amy Sandys investigates...

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Craft, curiosity and inspiration at heart of fabric and art chain rebrand

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Crafting and DIY art is clearly on the rise. The Chicago Tribune reported a 7% increase in sales of art products year-on-year in 2015 and Etsy noted a 19.4% increase in sellers in the same period. Surprisingly, the trend has...

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Google breaks ground with ground-breaking geothermal tech brand

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Google has gone through major changes in the past five years that have resulted in a variety of brand extensions and technological innovations. First, Google rebranded itself as...

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Shaken not stirred

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‘Vodka martini, shaken not stirred’ is one of the most famous lines in the history of film, a cocktail that goes with the glamour of agent 007. However, that same cocktail would be everything but glamorous in a can. Fortunate...

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Timeline: Woolworths

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Woolworths has a long history in Australia and remains popular today. Its brand has changed remarkably little over the past 93 years. Its focus on fresh food, quality products and its Australian heritage remains strong in its...

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Danone rebrand communicates sustainability goals

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The Danone Manifesto states, “We carry forward our mission to bring health through food to as many people as possible and our dual project for business success and social progress, while reflecting our values of humanism, ope...

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Green houses for Sapphire distillery

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From Cuba to Hampshire, Bacardí has taken its environmental responsibility global. Its gin production process, based in England, is part of a strategic approach to design that reduces the company’s environmental impact. Hass...

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@transformsays

Involved in place branding? Here's why the @citynationplace global conference and awards is a must-attend:… https://t.co/TCRP6Zf1kt
Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi