• Transform magazine
  • March 28, 2017

Top

Articles

An audience with Al Gore

Al Gore 2.JPG

In recent years, brands of all sectors have championed efforts to make whichever industry they operate in as sustainable as possible. Born from a need to alleviate climate change, minimise the risk of catastrophic climate eve...

Read More

Benefits of British design

Screen Shot 2017-03-22 at 4.54.12 PM.png

Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satchel Compa...

Read More

Open the pod bay doors, Hal

wow2AA.jpg

Artificial intelligence seems like something out of fiction. Yet its practical applications today make it an increasingly essential brand touchpoint. Brittany Golob examines branded chatbots...

Read More

Brand profile: intu

IMG_6920.PNG

Shopping centre brand intu has put digital experience at the heart of its adaptation strategy. Brittany Golob explores the changing nature of physical shopping centres and the Christmas installation setting the tone for intu'...

Read More

Hygge season

denmark.jpeg

Safe and familiar yet delightfully kitsch, Denmark presents an aspirational foreign identity of the Nordic block to visitors from across the globe. Despite the often dreary weath...

Read More

Sustainable futures: McLaren

1.jpg

The first carbon-neutral Formula 1 team, McLaren’s approach to sustainability is all- encompassing. It impacts the organisation’s corporate strategy, and ensures that it will continue to thrive in a fuel-scarce future. Amy Sa...

Read More

Oh, the places you'll go

SouthWesr2.jpg

Budget airlines’ brands have been built upon the destinations that they serve. How do the companies themselves work with partners in the travel and tourism trade to support each other’s communications and brand awareness? Amy...

Read More

Escaping the dating apocalypse

Hinge_00_00_08_00.png

Today, finding a date is as easy as swiping right on an online dating app. Though there have been accounts of successful relationships using such platforms, many users today have begun to lose hope in today’s digital dating s...

Read More

Aquarium creates splash underground

crab.png

Aquatic pet brand Tetra recently teamed up with the Aquatic Design Centre to install a pop-up aquarium in London Underground’s Old Street Station....

Read More

Cleared for takeoff

JFK 7.jpg

International brand agency Base Design teamed up with JFK's Terminal 4 in New York to create a new logo and visual identity consisting of vibrant, fun signage that directs travellers throughout the terminal....

Read More

Page 1 of 9

@transformsays

Brand or agency with a great new #rebrand? Email asandys@transformmagazine.net to appear in #TransformTuesday:… https://t.co/z7gFb9Doal
RT @TransformSays: @JaguarRacing appoints @gorillaz guitarist, Noodle, as brand ambassador for #FormulaE circuit: https://t.co/vxfj2Q0TRN h…
RT @cedepe: @TransformSays Just discovered your amazing content! Why do emotion-driven brands succeed? #brandeq https://t.co/lMQtZig3Cp htt…