The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...
Articles
Transporting sound
When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...
Brand experience: VF Corporation
Putting B2B audiences first, VF Corporation opens the doors to its branded experience at its London headquarters. Brittany Golob explores the new space and the company’s approach to digital, sustainability and design...
Sustainable futures: Tokyo 2020
The Tokyo Olympics are only a few months away. One of the commitments that has defined the Games to this point is its positioning on sustainability. Brittany Golob explores Tokyo 2020’s environmental strategies and th...
Taking flight
Crafting an airport experience that can both ground people in a sense of place while providing relevant information relies on semiotic-driven design to succeed. Brittany Golob investigates visual identity, architectur...
Smithsonian eyes Gen X with rebrand
US paid TV network Smithsonian Channel has undergone a brand refresh, courtesy of design and branding agency Trollbäck+Company. Following recent international gr...
Syfy Wire rebrand has that fan-made feeling
Global multiplatform science fiction media brand Syfy has unveiled its rebrand for Syfy Wire, the editorial brand for fans of sci-fi, fantasy and horror. New York-bas...
Sustainability, product innovation can build stronger brands
Innovation is a key aspect of product design, particularly in a competitive marketplace. Concerns about sustainability, social media friendliness and price plague FMCG and retail product manufacturers; add to that mix...
Opinion: What is the value of ownable shapes in confectionery?
Memorable shapes and 3D brand touchpoints are key to the success of confectionery branding. How do iconic brands approach the brand and packaging decisions of the Christmas season?...
Positioning and brand architecture of Disney+
Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and...