• Transform magazine
  • January 20, 2018

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Articles

New beer brand reflects vibrant Angolan culture

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Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attributable...

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Brand in action: Kibo

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Who: Kibo and GreenspaceWhat: Planned by Dutch economist Huib van de Grijspaard, social mobility enterprise Kibo was developed in Holland, assembled in Kenya and branded by London-based agency Greenspace. Designed to allow workers to navig...

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Five minutes with Robyn de Villiers

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In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. Here, de...

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Place branding: Lagos, Nigeria

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The Nigerian boomtown of Lagos located on the Gulf of Guinea is fast becoming the economic and cultural hub of west Africa. Has the city’s massive growth hindered its ability to develop a consistent, cohesive nation brand? Am...

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Place branding: Morocco

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With countless experiences and an authentic global brand, Morocco is a successful tourist destination. But positioning that offer to English-speaking audiences required a new brand that could effectively depict and promote Mo...

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Promoting place with branded space

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Producing an identifiable name and image has long been a prerequisite to ensure success for a product or company. Yet, although places have long drawn on culture to heighten visi...

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South Africa hires media relations agency to build its nation brand

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South Africa’s official marketing agency is tasked with the job of building the country’s brand reputation. The agency, Brand South Africa, has appointed the African Press Organisation (APO) to manage its media relations. Nations are becom...

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@transformsays

Atlantic Media Strategies, the creative consultancy company of magazine and publisher @TheAtlantic, rebrands under… https://t.co/gUu4q8hFPt
Update: Anthony Cox, associate director and head of strategy at @DragonRougeUK, shares his opinion of the @guardianhttps://t.co/u9roJvaf9r
Russia brand banned from @pyeongchang2018 Olympics following ruling by International Olympic Committee: #IOChttps://t.co/HVNc9en26b