Now entering its seventh year, the Transform Awards Middle East and Africa is the definitive benchmark of excellence in rebranding and brand development. Previous winners include the likes of Meraas, STC, Virgin Mobil...
Articles
New beer brand reflects vibrant Angolan culture
Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attri...
Brand in action: Kibo
Who: Kibo and GreenspaceWhat: Planned by Dutch economist Huib van de Grijspaard, social mobility enterprise Kibo was developed in Holland, assembled in Kenya and branded by London-based agency Greenspace. Designed to allow workers...
Five minutes with Robyn de Villiers
In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. H...
Place branding: Lagos, Nigeria
The Nigerian boomtown of Lagos located on the Gulf of Guinea is fast becoming the economic and cultural hub of west Africa. Has the city’s massive growth hindered its ability to develop a consistent, cohesive nation b...
Place branding: Morocco
With countless experiences and an authentic global brand, Morocco is a successful tourist destination. But positioning that offer to English-speaking audiences required a new brand that could effectively depict and pr...
Promoting place with branded space
Producing an identifiable name and image has long been a prerequisite to ensure success for a product or company. Yet, although places have long drawn on culture to h...
South Africa hires media relations agency to build its nation brand
South Africa’s official marketing agency is tasked with the job of building the country’s brand reputation. The agency, Brand South Africa, has appointed the African Press Organisation (APO) to manage its media relations. Nations a...