• Transform magazine
  • October 14, 2019

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Articles

M&A branding

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In terms of mergers and acquisitions, 2015 was a huge year, and, with the HIS and Markit merger and Shell’s £40bn acquisition of BG Group, 2016 looks likely to follow suit. Howev...

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The value of brand equity

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The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....

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Acquisition prompts brand and promotions changes in telecoms

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With a £12.5bn buyout on the books, BT is set to take over mobile operator EE from partners Orange and T-Mobile (Deutsche Telecom). The state of its brand – already a compilation of two providers distilled down from Everything Everywhere t...

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Talk Talk to integrate and rebrand Blinkbox

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Since agreeing to acquire Blinkbox, Tesco’s on-demand streaming service, TalkTalk has revealed its plans to integrate the service with its own brand. The broadband provider will make Blinkbox part of its existing pay-TV service, a service...

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Plain sailing at Lippincott

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In the month following global brand agency Lippincott‘s acquisition of employee engagement firm Bonfire Communications, Andrew Thomas caught up with its global CEO, Rick Wise. In...

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Typeface giant Monotype buys Font International

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Erik Spiekermann, the co-founder of FontShop, has designed typeface families that are used extensively by brands and publications worldwide. Monotype, a leading global provider of typefaces, has acquired The Berlin and San Francisco office...

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New strategy for comms research

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A communications and marketing acquisition strives to deliver integrated brand development strategy. Global brand, media and communications research company, Millward Brown, has acquired EffectiveBrands, a marketing strategy consultancy. T...

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@transformsays

Here’s our pick of the latest rebrands from chamber music to the world's first vagina museum. Get the low down here… https://t.co/2XcfKpooU9
The world's first @vagina_museum unveils bold brand identity created by @_Passport. See more here:… https://t.co/ABX9zQOq19