In terms of mergers and acquisitions, 2015 was a huge year, and, with the HIS and Markit merger and Shell’s £40bn acquisition of BG Group, 2016 looks likely to follow suit....
Articles
The value of brand equity
The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....
Acquisition prompts brand and promotions changes in telecoms
With a £12.5bn buyout on the books, BT is set to take over mobile operator EE from partners Orange and T-Mobile (Deutsche Telecom). The state of its brand – already a compilation of two providers distilled down from Everything Ever...
Talk Talk to integrate and rebrand Blinkbox
Since agreeing to acquire Blinkbox, Tesco’s on-demand streaming service, TalkTalk has revealed its plans to integrate the service with its own brand. The broadband provider will make Blinkbox part of its existing pay-TV service, a...
Plain sailing at Lippincott
In the month following global brand agency Lippincott‘s acquisition of employee engagement firm Bonfire Communications, Andrew Thomas caught up with its global CEO, Rick Wise....
Typeface giant Monotype buys Font International
Erik Spiekermann, the co-founder of FontShop, has designed typeface families that are used extensively by brands and publications worldwide. Monotype, a leading global provider of typefaces, has acquired The Berlin and San Francisc...
New strategy for comms research
A communications and marketing acquisition strives to deliver integrated brand development strategy. Global brand, media and communications research company, Millward Brown, has acquired EffectiveBrands, a marketing strategy consul...