• Transform magazine
  • April 26, 2019

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Articles

Tourism Fiji values happiness over wealth in new place brand

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In 2017 there was a decline in global happiness. This was a movement, Fiji was excused from, as it ranked the happiest country in the world, in the most recent version of Gallup International’s Annual end of the year survey;...

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Budapest goes glam with Ellie Goulding

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Budapest is often known as an inexpensive or student destination, but the Hungarian Tourist Board hopes to elevate its reputation through a collaboration with Ellie Goulding. In her official music video for ‘Close to Me,’ the...

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Talent show

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In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business objectives....

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2019 Employer Brand Management Awards winners announced

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For those in internal communications, human resources, brand management or employer brand management, the Employer Brand Management Awards is a celebration of their work. It recognises the companies who make commitments to ac...

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Place branding communicates about culture, economy and character

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A recent series of place branding and rebranding announcements illustrates the crucial role place branding plays in communicating new messages about a place to a regional, national or international market....

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Spotlight on Coty

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Cosmetics master brand Coty recently acquired P&G’s Beauty division, prompting the need for cultural change and a brand repositioning. Melina Thalassinou reports on the resulting affirmation of diversity, beauty and transpare...

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Azerbaijan tourism board sets sights on doubling visitors in five years

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For many countries, tourism is an essential industry, driving economies and supplying revenue and jobs for thousands of its inhabitants. Azerbaijan, which was formerly a part of the enormous Soviet Union, has recently begun t...

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Keurig’s home cocktail brand tastes of new friends and fresh nights

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US manufacturer Keurig’s latest product brand is a visual identity exploding with warm colours and closely linked to home party experiences with family and friends. Keurig has pa...

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Place branding: Danzhai, China

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Danzhai, China was once one of the most poverty-stricken regions in the country. Now, with a place brand and tourism push spearheaded by the Wanda Group and Ogilvy China, the area is a poster child for the power of internal t...

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Shortlist announced for 2019 Employer Brand Management Awards

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Successful companies are those that focus their efforts and energy on a strong employer brand. Strategies that are creative, targeted and authentic to the organisation will reap the benefits of a hardworking, effective workfo...

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