• Transform magazine
  • December 11, 2017

Top

Articles

Global toy brand TOMY launches sub-brand, Toomies

02Tomy_Range.jpg

“We Toomies love to have fun! We love surprising and delighting both you and your child. You may call us quirky, but we’re serious about not taking playtime too seriously.” So begins the introduction to newly-launched Toomies...

Read More

Family (and friends) rebrands UK's leading ethical coffee brand

Cafe direct press release images-01.jpg

According to the British Coffee Association, the UK drinks around 55 million cups of coffee each day. While this seems an excessive amount, it pales in comparison to the 2 billion cups consumed, daily, around the world. Coffe...

Read More

Place branding: Costa Rica

1.jpg (2)

A popular destination for tourism, Costa Rica transformed its economy through a comprehensive country brand strategy that set interrelated goals for foreign investment, sustainability and tourism. Amy Sandys reports...

Read More

Brand disloyalty and career fluidity, Gen Z in focus

maxresdefault.jpg

Gen Z is going to take over the world. Objectively, those born roughly between 1995 and 2010 make up a 2.56bn strong population. They will one day become the movers and shakers of the world. But, according to brand consultanc...

Read More

A place of one's own

British Columbia Aboregional - Twitter.png

Creating a sense of place is no easy task. Determining the right strategy falls to branding professionals working with places. Amy Sandys previews the upcoming City Nation Place forum...

Read More

Interbrand launches Best Global Brands 2017 report

Grow Change Grow interbrand.jpg

‘Brands are the constancy that accelerate business growth.’ So begins the annual report produced by international brand consultancy Interbrand, detailing the Best Global Brands 2017. In a business climate characterised by pol...

Read More

China and the rise of a nation brand

China and US flags.jpg

Nation Brands 2017, run by brand valuation consultancy Brand Finance, demonstrates the world’s most valuable nation brands through careful study of reputation and financial value. With evaluation methods based on the royalty...

Read More

Lantern creates destination brand for resilient Newington Estate

Newington 4.png

Situated on the easternmost tip of the UK, the suburb of Newington, Ramsgate, in the parliamentary district of Thanet, is not perhaps the first location immediately associated with a modern, forward-facing marketing strategy....

Read More

Singapore launches passionate place brand identity

Singapore 4.jpg

Founded in 1819 as an outpost of the East India Trading Company, the city-state of Singapore has a varied and interesting democratic history. Owned by the British until the Second World War, when it was occupied by the Japane...

Read More

Five minutes with David Ciccarelli

David Ciccarelli.jpg

From humble beginnings in a studio-cum-flat to presiding over an $18 million growth investment by Morgan Stanley Expansion Capital in July 2017, the founder and CEO of voiceover marketplace Voices.com, David Ciccarelli, has m...

Read More

Page 1 of 11

@transformsays

This week, Transform was in Hong Kong to celebrate the Transform Awards Asia-Pacific. Read the #TransformAPAC round… https://t.co/CkQkBONHBh
A young population, vibrant culture and a sense of optimism informs Angola’s newly-launched beer brand, #Luandina,… https://t.co/VAurIR8dRj
‘Brands are the constancy that accelerate business growth.’ So begins @Interbrand's Best Global Brands 2017 report,… https://t.co/GkHmxMx05V