• Transform magazine
  • July 16, 2018

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Articles

Opinion: How can companies build a more authentic employer brand with employee stories?

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PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immersion Neuroscienc...

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Fuller’s show support to London’s Pride through ‘Pride Loves Pride’ campaign

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Pride in London is an event that provides a platform for LGBT+ community to express and celebrate itself. Despite being a big party, Pride aims to raise awareness regarding various issues and injustices at the expense of the c...

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London's iconic Leicester Square reveals new place brand and logo

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Somewhere in London there’s a place home to one of the UK’s earliest statues of William Shakespeare, a place featuring the world's largest sweetshop and a place once known as London’s most renowned duelling location. Perhaps s...

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Coffee company adopts new identity to ‘Unleash the flavour’

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London-based creative brand agency Studio More has collaborated with Manchester-based coffee company Cool Cold Brew (CCB), working closely with its founder, to design a brand identity, that captures the essence of the brand an...

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Cosmetics company uses coffee as main ingredient for natural friendly skincare

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From the food and beverages to the cosmetic products sector, healthy living is becoming an increasingly popular phenomenon, with brands across all industries responding to the trend. This translates to adopting more healthy li...

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Place branding: Estonia

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Shrugging off the legacy of the Soviet Union, Estonia is leading the way among Baltic states toward crafting a new identity for itself. Amy Sandys reports on its approach to nation branding...

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Insights: Sound, a brand experience superglue

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At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Massive music is one of this year's sponsors There is something exciting going on in t...

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Two lions, a red line and a Lausanne typeface

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Unlike Geneva, its Lac Leman counterpart to the south, or Bern, the Swiss capital to the north, Lausanne’s place brand lacked a distinctive identity. However, the city’s character and heritage are rich with classical architect...

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Designing sound

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Crafting an audio brand requires a similar holistic, comprehensive approach as does creating a visual brand. Alexander Wodrich, MD of why do birds, discusses the impact a cohesive audio brand can have on a wider brand system...

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Preview: the International Place Branding Event Liverpool 2018

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On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverpool 2018...

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@transformsays

Kiev-based design agency Banda and the Cabinet of Ministers of Ukraine (@Kabmin_UA_r) have developed a new place br… https://t.co/E7XnKw96o7
It's been announced that John Lewis Partnership plc will change the names of its businesses @johnlewisretail and… https://t.co/0WGLnHkefy
Gary Wheat, MD of brand consultancy @legal_brands speaks about the new logo of @WilberforceCh at the Transform Conf… https://t.co/O9jF0JyFYN