• Transform magazine
  • November 13, 2018

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Articles

Employer Brand Management conference features varied, exciting programme for December event

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The Employer Brand Management conference has become the must-attend event of the year for communications professionals working in HR, employer brand management, talent attraction and retention. The conference has, for the past...

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Amsterdam in over its head with tourism

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Over the past few years, the number of tourists visiting Netherlands’ picturesque capital, Amsterdam, has dramatically increased, with the city expecting over 18m visitors this year, a number that is believed to reach 30m in 2...

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California dreamin' drives place brand transformation

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The unique history of California has always inspired dreamers. There are sub-genres of literature and film dedicated to the California dream and to the dream of what California could be. In reality, the dreams that get portray...

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Place, diplomacy and perception at upcoming City Nation Place conference

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Perception has always benefited – or plagued – certain countries in their dealings with other nations and their leaders, in economic growth and in terms of tourism appeal. Country brand is so important to some nations as to ef...

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Weight Watchers loses the weight to become WW

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Often, brands that begin as pioneers in their industries, that become the trendsetters and leading voices, fizzle out over time. If they fail to reinvent themselves or fail to adapt to new customer needs or simply, fail. But t...

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Around the world in three place brands

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This month, place branding made news around the world as three major projects celebrated the unique nature of cities, regions and nations. We highlight stories from Ireland, Australia and the UK...

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Five minutes with Gale Foster

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The Southbank Centre is an acclaimed, multi-venue arts centre in London, with a festivals programme that spreads across the year, a diverse audience and an inclusive brand philosophy. Gale Foster, head of design and brand at t...

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Brand in action: City of Lausanne

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Who: City of Lausanne and Base DesignWhat: The Swiss city of Lausanne sits about 40 minutes from Geneva, on the shores of Lac Léman. Its contribution to science, design and culture date back to its founding as the Roman city of Lousonnensium...

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#TransformTuesday: 28 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 21 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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