• Transform magazine
  • April 28, 2017

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Articles

Opinion: How can audio brands go beyond the 'bing bong?'

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Audio branding should go beyond the 'bing bong,' says Roscoe Williamson. How can companies learn from the past and from their own sectors to craft a sonic logo that stands out? L...

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Crafting an employer brand

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Employees are the heart of any business. To maintain a positive working culture, a good external reputation and clear lines of communications throughout the business requires a collaborative effort between leadership, communi...

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Employer Brand Management Awards 2017 shortlist revealed

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Employer brand management requires a host of organisational factors working in tandem, from HR to IC. Yet successful implementation of the employer brand allows for an organisation to unify its communications by attracting fu...

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Valley of vineyards

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Neighbour to Australia and comprised of two main islands in the southwestern Pacific Ocean, New Zealand’s sweeping mountains and beautiful beaches make it the dream destination for many aspiring travellers. A colourful histor...

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Spotlight on Hull

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The city of Hull has embarked on a perception-shifting programme through the new brand for its 2017 year as the UK’s City of Culture. Amy Sandys reports on the place branding strategy...

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Answers on a postcard

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‘Lithuania is grand city skylines.’ So reads the first line of global publication, Lonely Planet’s, introduction to the Baltic state. Situated in northern Europe, Lithuania has Latvia to its north, and Poland and Belarus to i...

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Swiss style

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In a time of year filled with January blues, the widespread promise to get healthy and little prospect of real daylight amid the grey cloudy days, a sunshine-filled holiday is often the first thing on people’s minds. The seco...

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The employer brand in times of change

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Change was the order of the day at Transform magazine’s annual Employer Brand Management conference. Welcoming a range of speakers and delegates from a plethora of industries, the 2016 edition focused on how to ensure the emp...

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Opinion: You don’t have a Glassdoor problem, you have a problem

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Ahead of this week's Employer Brand Management conference, Kirsten Davidson discusses Glassdoor as a reflection of the employer brand. The conference will be held on 6 December in London...

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Opinion: How can video content help solve the UK productivity crisis?

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Ahead of next week's Employer Brand Management conference, Jeremy Stinton talks about the relationship between video and productivity. The conference will be held on 6 December in London....

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@transformsays

Opinion: How can an iconic brand rediscover the magic? Ben Lambert, co-founder & director @PB_Creative_Ltd, writes:… https://t.co/A5Y2Vm89xj