Articles

The Bát Tràng Museum, formerly known as Hồn Đất Việt (Viet's Ceramic Soul), hosts the legacy of Vũ Đức Thắng, a local who shot to fame for his skills in engraving, embossing, enamelling and glazing ceram...

Visuals attract. Verbals engage. So say brand language experts who caution against overlooking a huge opportunity to build brand equity through codifying and leveraging verbal identity. Lisa Battles reports best pract...

Dennis de Rond, founder of Skyne, an international strategic branding and design firm, offers insights into the critical role regional nuances play, particularly within the GCC, when creating brands. Skyne, with consi...

Designed by creative agency Jones Knowles Ritchie in collaboration with Brody Associates, the new global toolkit seeks to be distinctive and celebratory. With the Coca-Cola Hug logo featuring at the heart of the desig...

If a brand’s past glistens with charm, it may then be leveraged to help with differentiation. But how can this be accomplished without the brand becoming a mere dusty museum piece? Jack Cousins investigates....

Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the great convergence of brands saying similar things, and offers advice on how this problem can be avoided....

Alex Blyth, managing partner at Red Setter, talks about his experience at this year’s Web Summit in Lisbon, and the importance of pioneering brand designers attending the annual event....

Inspired by the stars of the northern and southern hemispheres, the partnership marks the first in a series of collaborative blends between the distilleries. The project was undertaken with the help of Thirst, a long-...

The WPP-owned firm has ventured through acquisitions in recent years into sonic branding (amp), workspace and architectural design (BDG) and motion design (ManvsMachine). In addition to adopting a new ultramarine iden...

Transform chats with Nick Monkhouse, co-founder of global branding and design studio A LINE, about Beyond Tomorrow, a conversation series which saw his agency speak with ‘change-seekers’ to help illuminate the future...