Articles

Research by digital agency, Organic, reveals that consumers are at the heart of improving make-up brand's online presence, and building successful websites. The research combined quantitative consumer research wit...

The results of the 2021 FutureBrand Index, the annual perception study of PwC’s top 100 companies, reveal extensive changes in the perception of global companies since the start of the pandemic. The Index shows that b...

Brands can’t learn to be more authentic, but they can unlearn inauthentic habits. Colin Kennedy, CEO of London-based creative studio Redwood BBDO explains why being fast and unfiltered holds the key to getting real....

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Beamtree, an Australia-based global healthcare tech company, worked with Australian branding agency, Frost* collective, to create a new name, brand strategy, identity and employee experience to fit for a new era in he...

Nashville-based catastrophe insurance company, Velocity Risk Underwriters, LLC, have launched a new identity and refreshed name. Now known as Velocity Risk, the rebrand is a response to a rapidly evolving market, as r...

Global branding agency, venturethree, worked with US technology and entertainment company Xfinity to develop a refreshed brand identity centred around the idea of inclusivity, connection, and emotion....

Mountain Dew, a product of PepsiCo North America Beverages, tapped fellow PepsiCo brand, Cheetos, to launch Mountain Dew Flamin’ Hot, the first-ever beverage combining the sweet Dew with the spiciness of Cheetos....

The AGDA Design Awards, which recognise the best work in Australia across design, has officially opened for its 2021 entries. The awards aim to further the expand the discussion on design and stimulate the creative pr...

Lara Sharrock, sustainability director at WPP brand agency, Superunion, writes about the sustainability legacy of the Tokyo 2020 Olympic and Paralympic Games. The real sustainability opportunity, Sharrock argues, is...