• Transform magazine
  • April 24, 2019

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Articles

Insights: Creating legacy matters

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At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Greenspace is one of this year's winners Short-term thinking has two major evoluti...

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Brand in action: Deliveroo

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Deliveroo pilots ski and snowboard delivery service in Scotland's snowy highlands Who: DeliverooWhat: Near Glen Coe, considered one of the most photographed locations in Scotland...

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Heritage grocer combines mid-century European style with modern service

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A longtime local haunt in north London, Panzer’s Deli has unveiled a new brand that harkens back to an earlier era....

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Airbnb thinks outside the ‘Cereal’ box

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Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leading compa...

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MENA brands focus on localisation, differentiation at annual conference

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With a stronger focus on purpose, a deeper insight into experience and a keener sense of local culture, organisations in the Middle East are achieving greater things through brand strategy than ever before....

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Insights: New thinking on the future of workspaces

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Pollitt & Partners is one of this year's winners If we were once defined by our...

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Rihanna offers immersive experience to fans in new Sephora-powered launch

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Α strong female presence can be refreshing and empowering to women worldwide. Rihanna is a prime example of a female figure who is ready to take over the world, conquering one industry after the other....

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Join the Dots report reveals people’s need for individuality

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In a world of social media and globalisation, people strive to shape their own unique identity and stand out. International customer insights agency Join the Dots has released a...

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Designing sound

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Crafting an audio brand requires a similar holistic, comprehensive approach as does creating a visual brand. Alexander Wodrich, MD of why do birds, discusses the impact a cohesive audio brand can have on a wider brand system...

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#TransformTuesday: 15 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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