The Unilever-owned, eco-friendly home and personal care brand was rejuvenated by global design agency Design Bridge to strengthen its position as the go-to ethical brand in the category. Working alongside Seventh Gene...
Articles
Cyncly adopts new name following merger and acquisitions programme
The global software firm - a combination of Compusoft, 2020 and their affiliate companies - sought the help of London-based agency Design by Structure. Along with naming the newly formed company as well as designing a...
Brand with responsibility: aligning brand, business strategy and purpose
Jack Perlinski is the founder, CEO and principal strategy advisor at Brisbane-based DAIS Brand Strategy Advisors. He argues that the idea is the key driver for brand engagement, implementation, and sustainability....
British youth and student travel company sees major rebrand following acquisition
Intravelr was formed from Invasion, a company that specialised in providing unforgettable experiences to younger generations, and Intrax, a US company which acquired them in 2021. Along with the name change, the compa...
Derek&Eric brands fuss-free health and wellness supplement HUX
Aiming to target ordinary people who need a helping hand, the British design consultancy sought to cut through the crowded category when designing the new brand. It hoped to design a striking visual identity for HUX w...
The world in your hand: how to manage a multinational, multi-cultural team
Tom Otton is MD of digital communications agency Create Media Group. He discusses here the complexities that a global workforce can bring to brand agencies and why it is worth getting to grips with cultural difference...
Clean, green branding machine
There has been a renewables revolution brewing over the past 20 years. You won’t hear the words ‘oil’ or ‘gas’ anymore as fossil fuel firms have repositioned themselves as the leading players in the energy sector. But...
LOVE designs new brand experience for James B. Beam Distilling Co.
With the aim of making the iconic American Whiskey brand’s new distillery tour the stand-out stop on the Kentucky Bourbon Trail, British agency LOVE conceived the creative direction and strategy. As part of the campus...
Rebel, alchemist or optimist: three ways to ride the next wave of food brands
Zoran Svetlicic, partner at Singaporean agency Shift, discusses the rise of alt-protein food brands in the Southeast Asian city-state and how their strategies differ....
What’s on the menu?
Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....