• Transform magazine
  • April 24, 2024

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Articles

GLOCK modernises New Zealand vodka brand 42BELOW

42B Packshot Orange (1)

Following on from its first project with 42BELOW over a decade ago, the London-based creative agency sought to capture today’s drinkers by refreshing the brand identity. Key to GLOCK’s work was designing a tone of voi...

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MassiveMusic opens Dubai office

Temp Msv+Msc

The international creative music agency’s latest expansion follows on from opening an office in Warsaw, Poland in 2021 along with the acquisition of Sydney and Singapore-based Song Zu by parent company Songtradr earli...

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B&B Studio designs brand for Rita Ora’s new athleisure venture

1 Humans Being Hero Page 1Mb

Tasked with creating the brand positioning, strategic direction, brand name, brand design and packaging on behalf of the British singer-songwriter, B&B Studio opted on naming the new brand ‘Humans Being’. The logo...

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The dynamics of modern design

L&F1

Landor & Fitch’s president of APAC, Jonathan Cummings, and former CCO, Tim Greenhalgh, discuss how modern design can reflect the needs of contemporary society, business and brands in Asia today....

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Capgemini acquires British creative agency 23red

Capgemini Reveals New Brand Identity New Messages To Mark Anniversary

With 23red earning a name for itself by working with clients in the public and third sector, the deal by the global leader in consulting, technology services and digital transformation was completed in order to boost...

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Firebelly transforms website of iconic Chicago library

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Following on from Firebelly’s brand strategy and visual identity work which began in 2020, the Newberry’s redesigned website has finally been revealed. With the aim of reimagining and redesigning the library’s website...

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Is there a new love story between brand and demand marketing?

Opinion

Jacqueline Alexis Thng and Dency Cheng, respectively a partner and senior engagement manager at Prophet, explain their company’s approach to brand and demand marketing and how the right balance can be struck between t...

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Lewis Moberly crafts digital-first campaign for Lambay Castle Prestige Edition

Lambay

The Irish Whiskey brand turned to premium spirits design experts Lewis Moberly to tell the story of its provenance by tying the product’s characteristics with the personality of Lambay Island. Along with designing a ‘...

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The emotional effect of the voice in effective sonic branding

Johanna

Johanna Cranitch, creative director at MassiveMusic, makes the case that the human voice could be the most effective instrument for a company’s sonic brand. Sonic Bra...

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Transform Awards ANZ 2022 winners announced

TA ANZ Winners Tile

For a third year in a row, the Transform Awards ANZ has recognised the very best in branding from agencies and companies across the Australia-New Zealand region. Judged by an esteemed panel of experts, Transform award...

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