With the iconic Ibizan bar launching its own range of spirits, it sought the help of Manchester-based strategic branding agency Creative Spark to design a visual identity that could encapsulate the character of the Me...
Articles
First aid for brands
Alice Dall, strategy director at Design Bridge Singapore, makes a case for creative strategy in brand (re)design. When it comes to first aid, there is a helpful mnemo...
That Thing’s Easyfundraising rebrand to combat 'cost of giving' crisis
With the decrease in donations to charities and causes coinciding with the British public’s economic problems, That Thing sought to offer clarity to the ‘givetech’ brand’s audience as to how the product worked. Along...
Former Minnesota jail reimagined as new apartment living brand
Minneapolis-based branding agency Fellow was tasked by New History, an adaptive reuse development company, with convincing modern city dwellers in Duluth to live in a building that was once the St. Louis County Jail....
How to stand out amongst seasonal sameness in Southeast Asia
Rachel Barton, senior strategist at Design Bridge Singapore, advises on what counts as effective seasonal packaging. With brands quick to throw away their distinctive assets at this time of year, she believes they are...
Cutwater creates playful campaign for petcare brand Hartz
The San Francisco and New York City-based brand agency was tasked with designing a campaign for Hartz-owned wet cat treats brand Delectables, which Cutwater achieved by debuting an orange tabby as the all-new hero cat...
Oat brands new British comedy festival Laughterama
With the help of illustrator James Daw, the design studio’s work hoped to convey the lively and unique nature of Castlefield Bowl, a venue in Manchester where the five-night festival was hosted in September. The disto...
Turner Duckworth refocuses Newman’s Own brand
With the Connecticut-based food company having given all its profits to charity over the past four decades, Turner Duckworth’s role in the project was to introduce a younger generation to the philanthropic endeavours...
Smarter recession marketing takes an investment in brand and creative
Greg Gibson, partner and CCO of independent creative agency Grizzly, explores why leading with your brand can be the difference between surviving and thriving during an economic downturn....
GLOCK designs premium look for Fever-Tree advent calendar and Christmas crackers
London-based creative agency GLOCK utilised bold botanical illustrations to wrap the exterior of the drink mixer brand’s Ultimate G&T Advent Calendar. The agency was also responsible for designing a collection of...