Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Articles
Racing toward a smoke-free future
Altering its corporate narrative while changing the societal perception of its products has required Philip Morris International to go all in on R&D, brand positioning and communications. Brittany Golob reports fr...
Place branding: Liverpool
With a year in the spotlight in 2008, Liverpool made headway in terms of changing its place brand. Now, over a decade on, it is reevaluating that strategy to prepare for a more collaborative, representative future pla...
Snacking brand holds hands with families and children for better nutrition
Mars turns to science with GoMo Dal Crunchies, an Indian product rich in protein and micronutrients for children. With a brand identity by London-based Straight Forward Design, GoMo Dal targets mothers, embedding a po...
Future of brands is nostalgic and local, report shows
New York-based media agency Um has identified four key trends shaping contemporary consumer behaviour, and it has offered guidelines on maintaining brand relevance in the 'remix culture.’ Authenticity and identity...
#TransformTuesday: 23 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Five minutes with Denny Tu
In launching Imax’s global brand campaign, ‘Film to the fullest,’ Imax CMO Denny Tu talks through the development of the campaign, Imax’s brand positioning and how to reach a global audience through immersive experien...
Gaining the Upperhand in the gin industry
Design agency BrandOpus has partnered with Upperhand gin to create a drink for the resilient. Founder Alberto Borin has designed and packaged his gin in conjunction with the New York, Melbourne, and London based desig...
Five Minutes With Jakob Trollbäck
As the founder of sustainability and design agency the New Division, Jakob Trollbäck wants to bring positive environmental practices to brands around the world. He discusses the challenges this presents, and best...
Best country brands are positive and welcoming, report says
By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....