• Transform magazine
  • September 25, 2018

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Excellence in branding exemplified on Transform Awards North America shortlist

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From the brash, bold and in your face new digital brand for a New York-based law firm to a sweeping, elegant and artistic new visual identity for a Cincinnati ballet company, the Transform Awards North America is representing the best in rebranding and brand development.

The fourth annual Transform Awards North America will celebrate winners across the United States, Canada, Mexico and beyond at a gala ceremony on 30 October. The winners of this year’s awards will set the new benchmark for excellence in rebranding. The ceremony will take place at an exciting new venue – the Manhattan Penthouse – with panoramic views of the midtown Manhattan skyline.

The entries were judged by an expert panel of brand professionals who considered each project’s strategic, design and creative elements. With high standards, this year’s shortlisted entries exemplify quality, considered, strategic brand work. One such entry, done for Konica Minolta by Frank, Bright & Abel implemented a new brand for a new IT innovation solution offered by the company. Another, for Kasowitz law firm and Living Group, shows how personality can emphasise differentiation in professional services. In food and drink, Land O Lakes, Kernels Popcorn and Seedlip make the grade, among others, by unveiling exciting new approaches to brand and packaging.

“The caliber of entries was very high this year, once again proving that those shortlisted for the Transform Awards North America set the benchmark for rebranding and brand development,” says publisher of Transform magazine, Andrew Thomas.

The winners will be announced on 30 October at the Manhattan Penthouse. To book your table, click here.

The full shortlist is as follows:

Best use of a visual property

Boston Properties and Don’t Panic Partners

Brooklyn Symphony Orchestra and Superunion

Kasowitz and Living Group

Kernel’s Popcorn Limited and Jump Branding & Design

Tic Tac and 121

United Rentals and MerchantCantos

 

Best use of copy style/tone of voice

CUNY (City University of New York) and SiegelVision

Kasowitz and Living Group

Konica Minolta and Frank, Bright and Abel

 

Best brand experience

Amazon and Household Design

Intel Corporation with 2LK and Moving Brands

Riley Rose and FutureBrand

 

Bets use of packaging

Constellation Brands Beer Division and Interbrand

Hain Celestial and CBX

Land O’Lakes Inc. and CBX

Oui by Yoplait and Pearlfisher

Seedlip and Pearlfisher

Valvoline and CBX

 

Best wayfinding or signage

Ent Center for the Arts and ArtHouse Design

Golisano Children’s Hospital and ArtHouse Design

 

Best use of audio branding

Tenga and Sixieme Son USA

 

Best use of typography

Brooklyn Symphony Orchestra and Superunion

 

Best internal communications during a brand development project

Aptiv and Landor

Capgemini and Brand Pie

GE Power and MerchantCantos

 

Best creative strategy

Aptiv and Landor

Bell and FutureBrand

CUNY (City Univeristy of New York) and SiegelVision

GE Power and Merchant Cantos

Kasowitz and LivingGroup

Watermark and BrandPie

 

Best brand evolution

Bell and FutureBrand

Brooklyn Symphony Orchestra and Superunion

Capgemini and BrandPie

Jefferson and FutureBrand

Kernels Popcorn Limited and Jump Branding & Design

Texas Woman’s University and Commerce House

Woosh Beauty and Interbrand

Best strategic/creative development of a new brand

Konica Minolta and Frank, Bright & Abel

Riley Rose and FutureBrand

VICI Properties and Thackway McCord

 

Best naming strategy

Riley Rose and FutureBrand

Soluna and Catchword

VICI Properties and Thackway McCord

Voya Financial and Labbrand

                                                       

Best development of a new brand within an existing brand portfolio

Konica Minolta and Frank, Bright & Abel

 

Best corporate rebrand following a merger or acquisition

Jefferson (Philadelphia University + Thomas Jefferson University) and FutureBrand

Tapestry, Inc and Carbone Smolan Agency

Watermark and Brand Pie

 

Best brand development project to reflect changed mission/values/positioning

Jefferson (Philadelphia University + Thomas Jefferson University) and FutureBrand

Kasowitz and Living Group

 

Best rebrand of a digital property

Kasowitz and Living Group

 

Best visual identity from a charity/NGO/non-profit

Make-A-Wish and Rule29

Parkinson’s Foundation and Ultravirgo

St George’s Society and Landor

 

Best visual identity from the financial services sector

VICI Properties and Thackway McCord

Voya Financial and Labbrand

 

Best visual identity from the food and beverage sector

Seedlip and Pearlfisher

 

Best visual identity from the professional services sector

Dale Carnegie & Associates, Inc. and Carbone Smolan Agency

Kasowitz and Living Group

Sheerman + Sterling and Siegel+Gale

 

Best visual identity from the technology, media and telecommunications sector

DXC Technology and Siegel+Gale

GroundTruth and Siegel+Gale

Konica Minolta and Frank, Bright & Abel

Watermark and Brand Pie

 

Best visual identity from the transport and logistics sector

Bell and FutureBrand

 

Best visual identity from the travel, leisure and tourism sector

Cincinnati Ballet and LPK

Comfort and Landor

The winners of the ‘Best overall visual identity’ and the ‘Grand Prix’ will be announced on the night.