• Transform magazine
  • December 15, 2018

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Employer Brand Management Awards 2018 shortlist announced

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Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the past two years, the Employer Brand Management Awards has recognised those companies’ successes.

This year, the shortlist for the Employer Brand Management Awards includes some previous winners in addition to a swathe of brands working on exciting new programmes to address their corporate culture, recruitment efforts and employee experience.

One of those includes ForrestBrown, a tax and accountancy firm with a character-filled approach to employer branding. Accenture, shortlisted three times, has made diversity, social media and experience the key to improving its business. For charities like Care UK and Jewish Care, innovative programmes allowed them to stand out from competitors in their sector and achieve more for their businesses.

The winners of the 2018 awards will be announced on 19 April at a gala dinner.

Nicky Ivory-Chapman, head of talent acquisition at Channel 4 and one of the Employer Brand Management Awards' judges, says, "I really enjoyed seeing some very attractive and visually striking artwork in many of this year’s entries. From the vibrant graphics used in Pepsi Lipton’s campaign to the authentic and arresting photography used by Mencap and TeachFirst, the creative was true to the brands ethos and left a lasting impression. Also great to see some brands having fun with their creative – Assurant, Odeon and Kerry Foods nailed it with campaigns that made us smile but were spot on for their audiences."

Fellow judge, Tim Small, VP – employer brand & colleague engagement at IHG adds, "What always stands out for me is the creativity and ingenuity shown by the teams – regardless of size or sector. In the face of some very real business challenges, I was impressed by the strong challenger mindset exhibited in many of the entries."

To book your table at the awards, contact Lauren Ditcher. See the full shortlist below.

 

Best alignment of the employer value proposition with corporate brand values  
Kerry Foods and SMRS
Pepsi Lipton and Hodes (part of Symphony Talent)
Teach First and Tonic

Best communication of the employer brand to the external audience  
BT Graduate Recruitment and Ph. Creative
Dixons Carphone and Hodes (part of Symphony Talent)
Mencap and SMRS
Teach First and Tonic
Zalando SE

Best communication of the employer brand to the internal audience  
Barclays and Wardour
Givergy
Nationwide Building Society and drp
Northwell Health and Home
Team Knowhow and Hodes (part of Symphony Talent)

Best short-term or one-off employer brand campaign  
Hermes and Creed Communications
Mission and EVRY
Moneysupermarket Group and Brandguild
Unilever and Hodes (part of Symphony Talent)

Best diversity brand  
Accenture
ODEON Cinemas Group
Travelport and Creed Communications

Best digital communication of the employer brand  
Care UK and Dragonfish
ForrestBrown and Hodes (part of Symphony Talent)
Hastings Direct and That Little Agency
RBS and Tonic
Travelport and Creed Communications

Best use of social media in the management or promotion of the employer brand  
Accenture
Barclays and Tonic
BT plc and Ph. Creative
Circle Health
Unilever and Hodes (part of Symphony Talent)
Zalando SE

Best employer brand management programme following changed mission, positioning or management  
Intu
Ph. Creative

Best employer brand management programme following a merger or acquisition
Renewi and Wardour
Standard Life Aberdeen
Suez and MerchantCantos

Best brand ambassador programme
Assurant and Creed Communications
ODEON Cinemas Group
Principality Building Society and Mr B & Friends
Vestel
Best employee experience  
Accenture
Fuller, Smith & Turner plc
Northwell Health and Home
Team Knowhow and Hodes (part of Symphony Talent)

Best localisation of a global employer brand management programme  
Philips and MerchantCantos

Best employer brand management event  
InterContinental Hotels Group and Mr B & Friends
Kerry Foods and SMRS
Nationwide Building Society and drp
Synergy Creative and Arval UK

Best employer brand innovation  
Care UK and Dragonfish
EY
Jewish Care and We Love 9am
Kerry Foods and SMRS

Best ongoing commitment to employer brand management  
Dixons Carphone and Hodes (part of Symphony Talent)

Best employer brand management by a charity, NGO or NFP
Jewish Care and We Love 9am
Mencap and SMRS

Best employer brand management from the education sector
Teach First and Tonic

Best employer brand management from the engineering and manufacturing sector
Laing O'Rourke and Wardour

Best employer brand management from the financial services sector
Assurant and Creed Communications
Barclays and Wardour
Hastings Direct and That Little Agency
Moneysupermarket Group and Brandguild
RBS and Tonic

Best employer brand management from the food and beverage sector
Kerry Foods and SMRS
Pepsi Lipton and Hodes (part of Symphony Talent)

Best employer brand management from the healthcare and pharmaceuticals sector
Philips and MerchantCantos

Best employer brand management from the professional services sector
EY
ForrestBrown and Hodes (part of Symphony Talent)

Best employer brand management from the retail sector
Dixons Carphone and Hodes (part of Symphony Talent)

Best employer brand management from the technology, media and telecommunications sector
BT plc and Ph. Creative
EVRY and Mission
Vodafone and Creed Communications


Best employer brand management from the transport and logistics sector
Hermes and Creed Communications

‘Best creative execution of the employer brand’ and ‘Grand Prix of employer brand management’ will be announced on the night.