• Transform magazine
  • May 25, 2019

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BBC Creative and Superunion launch new idents for BBC Two

In the first refresh of BBC Two for 20 years, BBC Creative is continuing the rollout of its new brand, alongside Superunion. The result conveys a clear attention to detail on a variety of subjects, complimenting the station’s wide remit. The creatives used British and international animators and British award winning composer Alex Baranowski to make sixteen initial idents for the channel, airing for the first time last week.

BBC Two is continuing to grow its reputation for specialist, in-depth programming. Its controller, Patrick Holland, says, “We have been working to reinvigorate BBC Two, making it the home of the most urgent documentaries, the most brilliantly crafted dramas, the most mischievous comedies, the most eye opening history and science. The new channel branding reflects this constantly eclectic and stimulating mix of programming and I am so excited to see it help define this next stage of the channel’s evolution.”

Each animated ident transforms abstract forms along an identical two-shaped path with broad electronic tones accompanying its visuals. Stuart Radford, executive creative director and Katherina Tudball, creative director at Superunion, jointly say, “Collectively we’ve developed a new approach to channel identity that continuously and seamlessly reflects the breadth of emotions evoked by BBC Two’s stimulating content. Our diverse range of idents allows artistic freedom to our collaborators (much like the channel does for its programme creators), all unified by the iconic curve of the numeral two."

Earlier this year, BBC Creative won a gold Lion, a Clio award and a D&AD pencil for ‘The Supporting Act’. Superunion won two silver Lions and 34 D&AD pencils in 2018.

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