Transform Awards North America now open for 2017 entries
Recognising brand success for the third year running, the Transform Awards North America are now open for entries. With the region continuing to excel in creativity and innovation, the 2017 awards celebrate premier brand transformations in several categories, from content, process and strategy to industry specific sectors across the growing landscape.
With a host of collaborative projects taking home numerous accolades in last year’s awards, notable winners included Futurebrand’s colourful work with Tupperware, producing eye-catching visuals that earned them the coveted Grand Prix and golden butterflies for ‘Best copy style/tone of voice’, ‘Best creative strategy’ and ‘Best internal communications during a brand development project’.
With a tradition of continuous expansion, this year’s awards will see the introduction of three new categories, ‘Best localization of an international brand’, ‘Best visual identity from the food and beverage sector’ and ‘Best visual identity from the FMCG sector’. As the Transform Awards continue to benchmark diversity across the branding landscape, the awards remain unique in categorisation, judging and participation with this year’s event aiming to top preceding awards.
The early entry deadline for this year’s awards is 3 April 2017, entries before the deadline will receive $100 off the total entry cost. The final deadline date is 15 May 2017, with judging taking place in June and the ceremony taking place in September 2017. For further information, contact Valentina Rimatori.
This year's categories are as follows:
BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL
This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.
BEST BRAND ARCHITECTURE SOLUTION
This category rewards the most efficient corporate organisational strategies developed for a brand.
BEST USE OF COPY STYLE/TONE OF VOICE
This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.
BEST BRAND EXPERIENCE
This award recognises excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.
BEST USE OF PACKAGING
This award recognises the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging.
BEST WAYFINDING OR SIGNAGE
This award honours branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.
BEST USE OF AUDIO BRAND
This award recognises companies that have employed an innovative use of sound in the development of their brand.
BEST USE OF TYPOGRAPHY
This award reflects the role that typography has played in a brand's journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively this award could be given when visual identity and typography have been strategically aligned through an organisation’s brand guidelines.
BEST PLACE OR NATION BRAND
This award recognises the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.
BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT
This award is for the best communication with external stakeholders throughout the process of a rebrand or during a brand development project. Companies should recognise that progress requires measured communication with all external stakeholders.
BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT PROJECT
This award recognises the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about change in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organisation.
BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT
This award is for the best execution of developments to or rebrand of an organisation. The coordinated rollout of a change helps to ensure a new identity has maximum impact on audiences
BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT ACROSS MULTIPLE MARKETS
This award is for brand development campaigns or rebrands that have been rolled out across multiple national markets to ensure that brand identity works across different languages and cultures.
BEST LOCALISATION OF AN INTERNATIONAL BRAND
This award benchmarks the effort of an organisation at bringing a global brand to the European region, making it relevant to the local markets.
BEST CREATIVE STRATEGY
This award is for the best creative, thought-out, aligned strategy behind repositioning a brand.
BEST BRAND EVOLUTION
This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.
BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND
This award is for the company that has adopted a strategic or creative approach when developing its new brand in order to differentiate the company, reposition the business or otherwise change perception of the brand.
BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO
This category rewards companies that develop a new brand within their portfolio of brands. As well as acknowledging the strategy and development of the new brand the judges will also look to see what the development adds to the existing corporate or master brand.
BEST NAMING STRATEGY
This award honours innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organisation can demonstrate a clear and well thought through naming strategy.
BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION
This award is for the best rebrand of an organisation following a merger with another company or the incorporation of another company into the original brand.
BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/ VALUES/POSITIONING
This award is for the best repositioning of an organisation to reflect a new approach to its business.
BEST BRAND CONSOLIDATION
This award is for the most effective alignment of individually branded elements and sub-brands of an organisation.
BEST REBRAND OF A DIGITAL PROPERTY
This award is for the best rebrand across the digital and online assets of an organisation, including its websites and apps.
BEST VISUAL IDENTITY FROM:
This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector
- a charity/NGO/non-profit
- energy and extractives
- engineering and manufacturing
- financial services
- food and beverage
- healthcare and pharmaceuticals
- industrial and basic materials
- professional services
- technology, media and telecommunications
- travel, leisure and tourism
BEST OVERALL VISUAL IDENTITY
This award is for the best overall identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface. You cannot enter this directly, all visual identity entries across different sectors will be automatically put forward for this award.
GRAND PRIX FOR EXCELLENCE IN REBRANDING
This award is for overall excellence in rebranding. You cannot enter this directly, all entries will be automatically put forward for this award.