• Transform magazine
  • July 18, 2019

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Transform Awards North America shortlist announced

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The Transform Awards North America 2016 shortlist has been revealed, and with an assortment of innovative campaigns up for nomination, there's no question of creative quality in the region.

"This is the second year for the Transform Awards North America, the world’s largest and most comprehensive benchmarking program for rebranding and brand development. The success of last year’s launch has raised the profile of the event, and we are delighted with the range of shortlisted companies, from household names such as Haagen-Dazs to Tupperware, to B2B organisations such as Hewlett Packard Enterprises and SeaLand. It’s a great shortlist, and I wish all those companies on it the best of luck for the 26 October," Andrew Thomas, publishing editor of Transform magazine, says."

Pearson's collaboration with Together Design garnered multiple nominations. Reflecting upon the limitations of its previous brand identity, the partnership worked to capture an essence of heritage with modernity; a new tone of voice, along with a new logo, leads to nominations in four different categories including 'Best brand evolution.'

Equally so, multinational container specialist Tupperware worked with Futurebrand to create a vibrant new visual to Tupperware's 70 year-old heritage, bringing the Orlando-based brand into Transform Awards North America 2016 with multiple nominations, one of which includes 'Best creative strategy.'

With Transform continuing to represent diverse brands, Ohio-based retail company, the Limited's new store in Tyson's Corner, Virginia, and its work with retail and brand consultancy, Fitch, is another standout project this year. Fitch's innovative angle on retail combines compact capaciousness with retail, bringing a 'spa-like' experience to shoppers and gaining nominations for 'Best brand evolution' and 'Best brand experience'.

A full list of the Transform Awards North America 2015 can be seen here

This year's judges hail from the Branding Journal, SAP, Pearson and Cancer Research Institute among others. The main event will take place at New York's Espace on October 26th. 

The shortlist for the Transform Awards North America is as follows: 

CONTENT

Best use of a visual property

Brar’s and Jump Branding & Design Inc.

LREI and Thackway McCord

Pearson and Together Design

Procter & Gamble and Interbrand

 

Best use of copy style/tone of voice

Perry World House and Merchant Cantos

Tupperware and Future Brand

Wild Turkey Bourbon and The Gild

 

Best use of packaging

Blue Apron and Siegel+Gale

Capo Capo and Concrete Design Communications

Keurig Green Mountain and Interbrand

Universal Audio and CBA North America

 

Best brand experience

Häagen-Dazs and CBA North America

The Limited and Fitch

 

Best wayfinding or signage

Lucky California and Shook Kelley

Perry World House and Merchant Cantos

Whitney Museum of American Art and Entro Communications

 

Best use of audio brand

Huggies and Sixième Son

 

Best use of typography

Eastwick and McMillan

 

PROCESS

Best internal communication during a brand development project

Pearson and Together Design

Tupperware and Future Brand

 

Best implementation of a brand development project

LREI and Thackway McCord

 

Best implementation of a brand development project across multiple markets

SeaLand and CKL Communications

 

STRATEGY

Best naming strategy

Givergy and Living Group

Vizient and Future Brand

 

Best creative strategy

nThrive and Aloft Group

Orrick and Living Group

Principal and Lippincott

Tupperware and Future Brand

WE Communications and Salt Branding

 

Best brand evolution

Breaking Ground and Siegelvision

Pearson and Together Design

Signia and Connect Marketing

The Limited and Fitch

Trustees and Minelli Inc.

Tupperware and Future Brand

Wild Turkey Bourbon and The Gild

 

Best strategic/creative development of a new brand

500 Capp Street Foundation and fuseproject

Basil Box and Jump Branding & Design Inc.

Jack Rabbit and Lippincott

Ori and fuseproject

Oros and Interbrand

Purina Beyond and CBA North America

 

TYPE

Best corporate rebrand following a merger or an acquisition

Hewlett Packard Enterprise and Siegel+Gale

nThrive and Aloft Group

Scholle IPN

Vizient and Future Brand

 

Best brand development project to reflect changed mission/values/positioning

Ashurst and Living Group

Brar’s and Jump Branding & Design Inc.

Givergy and Living Group

Orrick and Living Group

Viant and fuseproject

 

Best brand consolidation

Ashurst and Living Group

 

Best rebrand of a digital property

Orrick and Living Group

 

SECTOR

Best visual identity from sector

Charity/NGO non profit

Avenues for Justice and Brand Union

Heritage of Pride and Future Brand

Run for America and The Partners

The center for discovery and Brand Union

 

Education

LREI and Thackway McCord

Pearson and Together Design

Perry World House and Merchant Cantos

 

Financial services

CFM and Living Group

Principal and Lippincott

 

Healthcare and Pharmaceutical

nThrive and Aloft Group

Vizient and Future Brand

 

Professional services

Ashurst and Living Group

Orrick and Living Group

WE Communications and Salt Branding

Retail

Ashley Homestore and Interbrand

Bite Beauty Amuse Bouche and Concrete Design Communications

Capo Capo and Concrete Design Communications

Jack Rabbit and Lippincott

Mountain equipment Co-op and Concrete Design Communications

 

Travel and Leisure

The Blake At Taos Ski Valley and Origin Design + Communications

 

Industrial/basic materials

Scholle IPN

 

Technology, media and telecommunications

Givergy and Living Group

Hewlett Packard Enterprise and Siegel+Gale