Shortlist for Transform Awards Asia-Pacific 2016 announced
The shortlist for the third annual Transform Awards Asia-Pacific has been revealed, with the calibre of submissions this year suggesting a real breadth of quality across the region.
The shortlist for the third annual Transform Awards Asia Pacific has been revealed, with the calibre of submissions this year suggesting a real breadth of quality across the region.
The Transform Awards Asia Pacific is the only event in the region benchmarking rebranding and brand development.
“This year’s event set the bar even higher” said Andrew Thomas, publishing editor of Transform magazine. “We are delighted with both the range and quality of shortlisted companies, spanning from global brands such as PepsiCo and Nestlé, to local names such as the Zhejiang Circuit and Mandalay Rum. The shortlist this year is fantastic, and I wish all those companies on it the best of luck for the 24 November,".
GoodBaby, which has been shortlisted four times, earns the prestigious accolade of being the most nominated brand. It’s been a big year for the Hong Kong-based kids' company, and it may be hoping its work will earn it a good haul of trophies.
Elsewhere, Genting Hong Kong joins other brands such as Suntory PepsiCo and W&NH in having the opportunity to claim the coveted ‘Best creative strategy’ award for the launch of Dream Cruises, the continent's first-ever luxury cruise liner. A vibrant colour scheme was orchestrated for the project, which also saw the launch of the new brand’s website in both English and simplified Chinese.
With Transform continuing to recognise intercontinental relationships, it’s been another impressive year for British Airways – its well-received video campaign stands alone in the category for the ‘Best place/nation brand,’ which saw it release a touching six-and-a-half-minute recognition of the 90-year bond shared between the British airliner and the nation of India.
Last year’s roll call of Transform Awards winners included Alibaba, Hong Kong Ballet and HSBC, with Pizza Hut taking home the coveted Grand Prix. A full list of the 2015 winners can be seen here.
This year's judges hail from Greenpeace, Hong Kong Tourism Board, Shangri-La, and IBM, among others. The main event will take place at Hong Kong’s Harbour Grand on 24 November.
If you are interested in attending or sponsoring the event, please email Valentina Rimatori - vrimatori@transformmagazine.net
The shortlist - Transform Awards Asia Pacific 2016
CONTENT
Best use of a visual property
Hodges Real Estate and Traffic
IEC and Brand Union
Lewis Silkin and Living Group
Mandalay and Brand Union
Swire Properties and Start JG
Best brand architecture solution
COLOR MAD and PLTFRM
Lewis Silkin and Living Group
Neo Health and MADE Creative
Officeworks and Designworks
Victorian state Government and Designworks
Best use of copy style/tone of voice
@t and Creative Capital
GB and Creative Capital
LookUp and Creative Capital
Mandalay and Brand Union
Best brand experience
Angkor and Comzone
KFC and Brand Union
Obentos and MetaDesign
Star Wars, Jedi Academy and Laundromatte
Swire Properties and Start JG
Best use of packaging
@t and Creative Capital
GB and Creative Capital
Mandalay and Brand Union
Thammachart Seafood Retail and Elmwood Design
Best use of audio brand
Nestlé Vietnam and JWT
Star Wars, Join the Force and Laundromatte
Best use of typography
Carl F. Bucherer and MetaDesign
GB and Creative Capital
Hodges Real Estate and Traffic
Traffic
W&NH and Handle Branding
Best place/nation brand
British Airways and SapientNitro
PROCESS
Best internal communications during a brand development project
Kidsland and Labbrand
webe and Brand Union
Best implementation of a brand development project
Hodges Real Estate and Traffic
MEIZU and MetaDesign
Peacebird and Landor
SAIC Volkswagen and MetaDesign
Best localisation of an international brand
Bank of America and Brand Union
ICEFRESH and The Good Agency Asia
Ooredoo and Brand Union
Star Wars, Jedi Academy and Laundromatte
Thomas Cook and Labbrand
STRATEGY
Best creative strategy
Genting HK and Start JG
Hodges Real Estate and Traffic
Kidsland and Labbrand
Lewis Silkin and Living Group
Suntory PepsiCo Vietnam and JWT
W&NH and Handle Branding
Best brand evolution
GB and Creative Capital
Hodges Real Estate and Traffic
MEIZU and MetaDesign
Neo Health and MADE Creative
Philippe & Gaston and Creative Capital
Best strategic/creative development of a new brand
@t and Creative Capital
Hodges Real Estate and Traffic
LookUp and Creative Capital
Mandalay and Brand Union
Steam and MADE Creative
Zhejiang Circuit and Labbrand
Best naming strategy
belVita and Labbrand
Givergy and Living Group
Renault and Labbrand
Thomas Cook and Labbrand
webe and Brand Union
TYPE
Best corporate rebrand following a merger or an acquisition
Now Health International and Start JG
Best brand development project to reflect changed mission/values/positioning
Ashurst and Living Group
AXENT and Labbrand
HKEX and Brand Union
Philippe & Gaston and Creative Capital
Best brand consolidation
Ashurst and Living Group
Best rebrand of a digital property
CLSA and Sedgwick Richardson
Orrick and Living Group
PetInsurance and Traffic
SECTOR – Best visual identity
Charity/NGO non-profit
Mother’s Choice and Brand Union
Tencent and The Good Agency Asia
Education
IEC and Brand Union
Engineering and manufacturing
SAIC Volkswagen and MetaDesign
Financial services
Acuon and Landor
CFM and Living Group
HKEX and Brand Union
PetInsurance and Traffic
Healthcare and pharmaceutical
Neo Heath and MADE Creative
W&NH and Handle Branding
Professional services
Ashurst and Living Group
Edge and Brand Union
Hobson Leavy and Cluster Creative
Lewis Silkin and Living Group
Orrick and Living Group
Property
Hodges Real Estate and Traffic
Pimlico Capital and MADE Creative
Shougang and Landor
Zhejiang Circuit and Labbrand
Retail
Carslan Cosmetics and Landor
Mishka and des:glory
Obentos and MetaDesign
Peacebird and Landor
Technology, media and telecommunications
Givergy and Living Group
HOOQ and Elmwood Design
MEIZU and MetaDesign
webe and Brand Union
Travel and leisure
Beijing Postcards and MetaDesign
Genting HK and Start JG
Kempinski Hotels & Beijing Tourist Group and Landor
TJA and Brand Union
