#Transform Tuesday: 16 December
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.
- The new The Water Trust logo is a vast improvement. Its pared down new identity by Prophet clearly represents the charity’s mission while retaining simplicity.
- The new Cadbury Glow design by Pearlfisher borrows from the premium market with gold accents and boxed packaging. But Cadbury’s strongly established identity as a high street chocolate retailer may limit its luxury aspirations.
- Frijj embraces its young, fun brand image with a design that has even more movement and colour than its predecessor. BrandOpus’ new brand was inspired by Catherine wheel fireworks.
- Someone’s new identity for Sovereign Holidays is created with digital media in mind and its central message, ‘paradise found’, hopes to win over the discerning luxury market.